By application only · 4 per quarter

The Hustle
Room.

One private day with JR Jimenez. Your business on the table, the True Hustle studio at your disposal, and a 12-month plan you can run the next morning.

Apply now$20,000
JR Jimenez
The day

Eight hours that change the year.

8:00

Breakfast + the numbers

Your P&L, offer and pricing on the table. No fluff.

10:00

The offer rebuild

What you sell, who it's for, why they buy now.

12:00

Lunch with JR

The stories that don't make the podcast.

1:30

Content day in the studio

Shoot a batch of short-form with the True Hustle crew.

4:00

The 12-month plan

Hires, systems, marketing calendar, the next three moves.

6:00

Network intros

Warm introductions to the right people in JR's circle.

Included
  • Pre-day strategy call and intake
  • The full one-day intensive with JR
  • A filmed content batch you keep
  • 12 months of True Hustle OS Empire
  • A 90-day follow-up call
  • Consideration for a True Hustle Podcast guest feature
Who it's for

Operators, not dreamers.

Owners doing real revenue who are stuck at their current level and want a seat across from someone who has built, invested and interviewed the best in the game.

Not a fit? Start with True Hustle OS or the Inner Circle.

Apply

Make your case.

JR's team reviews every application. If it's a fit, you'll get a call within 72 hours to lock your date. Payment is collected after your date is confirmed.